Web Stats

“Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimising web usage.”

You can learn more about web analytics from this Wikipedia article.

We analyse visitors to the Assembly’s website 1 to highlight monthly trends.

Web stats for May 2010:
32,279 Visitors 2
80,151 Visits 3
432,115 Pageviews 4

Daily web trends during May 2010

The image above shows how use of the website varies on a day to day basis.  Visits to the site peak during the week and plateau when the Assembly does not meet.

Popular pages on our website include, This Week at the Assembly, Assembly Questions, Membership of the Assembly, Committee pages and the Official Report.

How people get to our site
Graphic showing how our users get to our site

More than 52% of visitors to the Assembly’s website find their way via a search engine, typically using the following search terms:
NI Assembly; Northern Ireland Assembly; Stormont.

The monthly web stats report is available to download here.

1 The Assembly currently uses Google Analytics to evaluate usage of www.niassembly.gov.uk. However, you can choose to opt out of this data collection by installing a browser add-on. The Google Analytics site has more information on this here.
2A Visitor is a construct designed to come as close as possible to defining the number of actual, distinct people who visited a website.
3 Visits: The number of times your visitors have been to your site
4 A page view is an instance of a page being loaded by a browser.

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